11

Valencia Travel

When Rene Valencia witnessed remarkable growth in his company, he identified the imperative for a new brand identity that would exude contemporaneity and freshness. The project commenced with in-depth conversations about Rene’s vision and work ethics, rooted in his formative years as a young tourism guide. As part of a comprehensive strategy, which encompassed the creation of an intuitive search engine for the diverse destinations offered by the agency, a new brand emerged, aligning closely with Rene’s foresight for the future of the tourism industry.

«It is impossible not to wonder why Machu Picchu is here, with so many possible places to build it in an empire that governed a territory from Chile to Ecuador. Why did they choose this impossible corner five hundred meters above the Urubamba River? It seems like an unanswered question, but now we know that the Incas had more than one reason for choosing this hidden place in the center of four peaks oriented according to the cardinal points».

The Last Secret of Machu Picchu by Sergio Vilela and José Carlos de la Puente.